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Hosted at the Festival Area in Dubai Festival City, the event has been designed to maximise every aspect of the attendee experience while showcasing UAE innovation at its very best.

eMerge Americas 2026, the premier global tech conference + expo convening 20,000+ decision-makers, investors, and innovators from 60+ countries. As the only event uniting AI, Health, Finance, and National Security in one immersive experience, eMerge delivers unmatched access to the leaders shaping the future.

Explore a future where the universe of potential financial services providers is expanding rapidly and beyond the traditional players. We will be convening an exciting and disruptive community of retailers, manufacturers, insurers, telcos, financial institutions, fintechs and tech innovators.

Customer Alpha is a cross industry community of professionals striving to create better outcomes for their customers. It's a platform for learning and discussion on all things customer.