The Georgia Tech Scheller College of Business Marketing Area and MBA Marketing Clubs are excited to present the 8th annual Marketing Innovation Conference at Scheller (MIC@S) on Friday, February 21, 2025! As marketing enters a new era, the intersection of technology and creativity is transforming how businesses connect with customers, design campaigns, and shape their strategies. MIC@S 2025 is dedicated to exploring how marketers can navigate this dynamic landscape by blending innovation with creativity to craft the next chapter of marketing.
by Georgia Tech Scheller College of Business Marketing Area and MBA Marketing Clubs
This year's theme, "Technology Meets Creativity: Shaping Marketing's Next Chapter," highlights the importance of integrating cutting-edge tools like AI, data personalization, and influencer strategies while maintaining a focus on authentic, creative customer engagement.