Leadership by Design 2025

well, we can transport them to that user's environment. Storytelling makes this possible by creating an emotional impact, which gets the listener to actually feel a user's pain and motivate them to take corrective action. Come to this talk to explore how to share research data and the stories from UX research in a compelling way. I'll review different ways to discover people's stories, how to decide what stories to tell, and how you can actually tell those stories in a compelling and meaningful way.