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teams are structured around the customer value they deliver. In this Working Session, we'll explore how these exceptional teams align themselves with vision, values, and practices to ensure they can create the ideal cross-functional working environments and delivery paths.

The summit is the preeminent gathering place of marketing, communications and public relations professionals dedicated to helping destination organizations thrive.

MAICON 2026, one of the top AI marketing events of 2026, helps marketers at all levels understand AI, educate their teams, garner executive support, pilot priority AI use cases, and develop a near-term strategy for successfully scaling AI. Learn from top marketing AI pros sharing AI case studies in marketing, methodologies, technologies, and more. MAICON programming is tailored for non-technical audiences, focused on marketing and business leaders and marketing practitioners. No technical background needed!